The Art of Impact - creating an effective strategy for impact distribution

Duration
90’

In an increasingly fragmented world, the role of the artist has become more crucial than ever. What is the role of the artist and the documentary community in creating a lasting impact & social change? Through an analysis of a range of campaign case studies, Rebecca Ashdown will explore how to devise a bespoke and effective impact distribution strategy to meet your impact objectives. She will explore all of the steps to be taken into consideration for any campaign strategy, starting with the basics of issue context and campaign aims, working through audience analysis, relationship management and choosing a distribution platform.

 

Rebecca Ashdown has over a decade of professional experience across the film and NGO sector, having worked with organizations such as the British Film Institute, Amnesty International, BBC Media Action and Toronto International Film Festival. Rebecca is Campaign Manager for Together Films. She is passionate about the power of film and creative storytelling to inspire and ignite imaginations, encouraging dialogue, debate and impact around global social issues. She has experience developing impact strategies and delivering distribution campaigns, on titles including Planetary (International campaign), The Hunting Ground (UK campaign), Pablo Larrain’s 'No' (UK campaign) and Unrest (UK campaign). Rebecca has a Master of Arts in Applied Theatre, and has specialized in using cultural art forms for social change within community & education settings.


Hall «CLASSIC»
“Zhovten” Cinema, 26 Kostyantynivska str.
Free entry
Monday
26 March 2018
15:00
XVII INTERNATIONAL HUMAN RIGHTS DOCUMENTARY FILM FESTIVAL
20–29
March 2020
Lithuanian style. Talk with Arunas Matelis and Tue Steen Muller
DOCU/CLASS
28 March 2018
Lithuanian style. Talk with Arunas Matelis and Tue Steen Muller
Duration
90
DOCU/CLASS
28 March 2018
Poetry in documentary. Talk with Luciano Barisone and Lauren Wissot
DOCU/CLASS
27 March 2018
Poetry in documentary. Talk with Luciano Barisone and Lauren Wissot
Duration
90
DOCU/CLASS
27 March 2018
Documentary films on TV: Collaboration or independence?
DOCU/CLASS
24 March 2018
Documentary films on TV: Collaboration or independence?
Duration
90
DOCU/CLASS
24 March 2018
Films accessible for people with visual impairments: How to make audi…
DOCU/CLASS
27 March 2018
Films accessible for people with visual impairments: How to make audio descriptions
Duration
90
DOCU/CLASS
27 March 2018
Discussion with film critics: The right to history in documentary cin…
DOCU/CLASS
26 March 2018
Discussion with film critics: The right to history in documentary cinema
Duration
90
DOCU/CLASS
26 March 2018
Creating the New Woman. Barbara Wurm talks on reality and utopia in e…
DOCU/CLASS
25 March 2018
Creating the New Woman. Barbara Wurm talks on reality and utopia in early Soviet film
Duration
90
DOCU/CLASS
25 March 2018
Break the silence. Talk with Manon Loizeau and Stephane Siohan
DOCU/CLASS
29 March 2018
Break the silence. Talk with Manon Loizeau and Stephane Siohan
Duration
90
DOCU/CLASS
29 March 2018
DOCU/UKRAINE; Press Briefing with the Participants
DOCU/CLASS
29 March 2018
DOCU/UKRAINE; Press Briefing with the Participants
Duration
90
DOCU/CLASS
29 March 2018
The Virtual Present: VR Technologies in the Documentary Genre
DOCU/CLASS
24 March 2018
The Virtual Present: VR Technologies in the Documentary Genre
Duration
90
DOCU/CLASS
24 March 2018