Digital film marketing – where is your audience?

Social media offers great opportunities for marketing documentaries. From niche targeting to tailor-made messages, a practical overview of how digital is revolutionising film promotion and helping documentary films to find their audiences.

Speaker: Joanna Solecka
Joanna Solecka is a film marketing & social media strategist with over 15 years of experience. Head of Alphapanda Warsaw, the Polish division of an international film marketing agency specialising in digital campaigns for films. Formerly head of PR, the Festivals and Sales Department at the Wajda Studio & School. Joanna has additionally been working as a film marketing and audience design tutor and mentor for training programmes such as the Torino Film Lab and Circle–Women Doc Accelerator.

Zoom Platform (industry accreditation)
Language: English
25 March 2021
The special edition of the 19 international human rights documentary film festival
 11 — 13 
November 2022