Adidas Owns the Reality

Year
2024
Country
USA
Duration
21'28'’
Directors
Igor Vamos, Keil Orion Troisi
Prankster activists perform an elaborate hoax to improve conditions for garment workers in the Adidas supply chain. Staging a shocking runway show at Berlin Fashion Week, they use humour and mischief to make the world pay attention to labour and environmental abuses that the massive sportswear brand is trying to hide.
CREW:
Director: Igor Vamos, Keil Orion Troisi
Cinematographer: Igor Vamos, Keil Orion Troisi, Thideth Kim (Cambodia)
Production
The Yes Men, Threads and Tits, Clean Clothes Campaign
Sales:
The Yes Men [email protected], +1 9179166990
Awards
Buffalo International Film Festival (Best Short Experimental), Kuala Lumpur Eco Film Festival (Best Short Documentary), Films for Future Zurich, Audience Award (Best Short), Canadian Labour Film Festival Best of Festival Award + Solidarity Award, Workers Unite Film Festival Best Short Honorable Mention
Director
Igor Vamos
Igor Vamos is a founder of the notorious comedy-activism group The Yes Men, whose satirical interventions form the basis of three award-winning feature documentaries, The Yes Men (2004), The Yes Men Fix the World (2009), and The Yes Men Are Revolting (2014), festival favourites in Toronto, Berlin, Sundance, SXSW and others. Their work has been shown at the Whitney Biennial, Venice Biennale, ARS Electronica, and other major exhibitions. They are the recipients of numerous awards, including Creative Time's Leonore Annenberg Prize for Art and Social Change, the Grierson Documentary Award, the Berlinale Panorama Audience Award, the UN Association Film Festival Grand Jury Award, Best Documentary Award at the HBO Comedy Arts Festival, and the Audience Award at the International Documentary Festival Amsterdam. Most recently, Vamos was a Consulting Producer on Borat: Subsequent Moviefilm and is recognized worldwide as an innovator in activism and pranks.
Selected Filmography
Adidas Owns the Reality (2024), The Yes Men Are Revolting (2014), The Yes Men Fix the World (2009), The Yes Men (2004)
Director
Keil Orion Troisi
Keil Orion Troisi has been a core member of The Yes Men since 2012, and co-wrote and produced most of their performance-interventions since 2016. He has collaborated with dozens of activist groups worldwide, using humour and mischief to advance environmental and social justice campaigns. Troisi co-directed Total Disaster (2022), which had a 50+ festival run, won the David Imoh Sunday Social Justice Prize and took awards at Kursaal San Sebastian, Just Film, Better World, and Cine Eco Seia. He produced and co-wrote Peace Pipeline, which won Best Documentary at Dallas VideoFest, ND Human Rights, Wolf Tree, Skoden, Jim Thorpe, Hell’s Half Mile, Fresh Coast, and others. He directed the corporate-horror features Human Resources and I Was a Teenage Horror Movie!, which has been an audience favourite across the genre-festival circuit. His films combine humour, horror, and playfulness to antagonize systems of power.
Selected Filmography
Adidas Owns the Reality (2024), Total Disaster (2022), I Was a Teenage Horror Movie! (2022), Peace Pipeline (2021), Human Resources (2015)
22 INTERNATIONAL HUMAN RIGHTS DOCUMENTARY FILM FESTIVAL
 6 — 13 
June 2025
On April 22, 2023, from 13:05 to 13:11 nothing happened in Irpin
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On April 22, 2023, from 13:05 to 13:11 nothing happened in Irpin
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2023
Country
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Director
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7’
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2023
Country
Portugal, Hungary, Belgium, Switzerland
Director
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21’
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2023
Country
Ukraine, Georgia
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7’
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2023
Country
Ukraine, Netherlands, United Kingdom
Director
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2023
Country
Ukraine
Director
Anna Yutchenko
Duration
18’
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Year
2023
Country
USA, Hungary
Director
Kay Hannahan
Duration
9’
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DOCU/SHORT
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2024
Country
Ukraine
Director
Taras Spivak
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28’
DOCU/SHORT
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Incident
Year
2023
Country
USA
Director
Bill Morrison
Duration
30’
DOCU/SHORT
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Year
2023
Country
Ukraine
Director
Yurii Pupirin
Duration
27’
DOCU/SHORT
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The Kiosk
Year
2023
Country
Poland
Director
Daniel Stopa
Duration
40’
DOCU/SHORT
Testudo Hermanni
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Testudo Hermanni
Year
2023
Country
Austria, USA
Director
G. Anthony Svatek
Duration
7’
DOCU/SHORT
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Near Light
Year
2023
Country
Italy
Director
Niccolò Salvato
Duration
15’
DOCU/SHORT
The Most Beautiful Corner in the World
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The Most Beautiful Corner in the World
Year
2023
Country
Slovakia
Director
Robo Mihály
Duration
26’
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Year
2022
Country
Nepal
Director
Ngima Gelu Sherpa
Duration
18’
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