Agata Etmanowicz. Audience development is not just something you do, it’s who you are

Duration
120’

Agata Etmanowicz

Audience development is not just something you do, it’s who you are

 

The concept of audience development is becoming more and popular lately, mainly because of the fact that the European Commission has made it one of the main focus areas of its Creative Europe Programme.

 

But what is audience development really about? How does it work? Can it be useful? Is it just a new, fancy way to call marketing? Or maybe it is something we already do, only we don’t call it that?

 

You can come and decide for yourself. The truth is that it doesn’t matter if you are working for a theatre company, dance association, philharmonic orchestra, dealing with cultural heritage or contemporary art. Nor does it matter if you are in a well-established public institution, a small NGO, or you’re a rebel running an informal initiative. If you’re in a big city or a small village. What we all – as cultural workers - have in common is: PEOPLE, our AUDIENCES.

 

Our audience is our fuel. It does not matter if we are publicly supported, apply for grants, sell tickets or have a policy of free entrance. The audience is the reason for our existence.

 

And no matter how good we are (or we think we are), we can always get better at what we do! Audience development could help with that…

 

Agata Etmanowicz

If you wish to learn more about me, to get a general idea on what to expect from the workshop: read this!

 

#socialusefulness

That’s my core value. I base all my professional decisions on that. Not money, not prestige, but being useful to others.

#fun!

You can be professional and effective while not being dead serious. I think that there’s nothing wrong in having fun while you work! :)

#PEOPLE

I like PEOPLE. Even when they give me reasons for stop liking them. Maybe I’m naive. I don’t care! I’ll stick to my guns for as long as I can.

#timeproduction

There’s never enough time! And there’s so much to do! And there’s time needed for ‘doing nothing’. I’m still looking for a perfect formula for time production… and I’m getting closer and closer everyday.

#analog

Still not on Facebook. Prefer direct contact with real people. Old school maybe (even though I’m not THAT old). I believe that communication is hard enough (even face to face).

#teleportation

Not that I don’t like new technologies and inventions… I’m especially waiting for this one. My life would be much easier.

#process

Everything is connected. Don’t do ‘projects’ any more. Trying to see the bigger picture. In everything I do. Also with audience development. It’s not about the project, it’s all about the process…


Green Hall
Free entry
Watch event
Tuesday
28 March 2017
16:00
18 INTERNATIONAL HUMAN RIGHTS DOCUMENTARY FILM FESTIVAL
26 – 
March
4
April 2021
Thessa Mooij. Festival promotion and film publicity
DOCU/PRO
25 March 2017
Thessa Mooij. Festival promotion and film publicity
Duration
90’
DOCU/PRO
25 March 2017
Brigid O’Shea. Accessing the international market. Presentation of DO…
DOCU/PRO
27 March 2017
Brigid O’Shea. Accessing the international market. Presentation of DOK Leipzig’s opportunities for developing films
Duration
90’
DOCU/PRO
27 March 2017
Benjamin Bibas and Sébastien Lecordier. La Fabrique Documentaire: doc…
DOCU/PRO
27 March 2017
Benjamin Bibas and Sébastien Lecordier. La Fabrique Documentaire: documentary production – and action
Duration
90’
DOCU/PRO
27 March 2017
Alexia Muiños Ruiz. EWA Network: Opportunities for women in film. How…
DOCU/PRO
27 March 2017
Alexia Muiños Ruiz. EWA Network: Opportunities for women in film. How to survive in the industry?
Duration
90’
DOCU/PRO
27 March 2017
Miriam Ryndová. Production tour of Europe & presentation by the I…
DOCU/PRO
29 March 2017
Miriam Ryndová. Production tour of Europe & presentation by the Institute of Documentary Film: Opportunities from development to distribution
Duration
90’
DOCU/PRO
29 March 2017
Uldis Cekulis. How to benefit most from film industry events: subject…
DOCU/PRO
29 March 2017
Uldis Cekulis. How to benefit most from film industry events: subjective experiences of a Latvian producer
Duration
90’
DOCU/PRO
29 March 2017
OPEN PITCHING. 15 documentary projects from Ukraine and abroad
DOCU/PRO
30 March 2017
OPEN PITCHING. 15 documentary projects from Ukraine and abroad
Duration
240’
DOCU/PRO
30 March 2017